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We are the Snowfox Group

A leading international multi-channel Japanese food business, serving customers in attractive growth markets


Our Key Stats






grab & go locations


retail partners

System Sales
Sales by Channel

Our History

  • 1997

    YO! launches its first restaurant in London’s Soho

  • 2004

    YO! opens first franchise in Dubai, UAE

  • 2015

    Mayfair Equity Partners invests in YO!

  • 2017

    Acquisition of Bento, Canadian market leader

  • 2018

    Acquisition of Taiko to support the Group’s move into the food-to-go category

  • 2019

    Merger with Snowfox, one of the largest operators and franchise owners of sushi kiosks in the United States

Our Brands

Founded in 2005 in Houston, Texas - Snowfox is the franchisor of over 1,000 full-service sushi kiosks in 25 states throughout the continental U.S., Hawaii and Alaska.

Visit Snowfox

Bento was founded in 1996 in Canada and provides quality grab & go sushi and hot Asian food in over 900 locations, including supermarkets.

Visit Bento

In 1997, YO! was the first to bring the ‘kaiten’ conveyor belt to the UK. Today, YO! is the UK's #1 Sushi brand with 52 restaurants, over 50 sushi kiosks and a popular YO! To Go range.

Visit YO!

Founded in 1997, Taiko was the first sushi manufacturer for UK supermarkets and has evolved into a highly innovative manufacturer of sushi, bentos and snacks in the UK.

Visit Taiko

Our Leadership Team


John Walden


John has been at the forefront of multi-channel, consumer-driven retailing for more than 20 years. He has extensive board experience of multi-channel consumer focused businesses both in the UK and US. Previous roles include chairman at Naked Wines and Chief Executive of Home Retail Group.


Richard Hodgson

Group CEO

Richard has been in the food and restaurant industry his entire career. Previous roles include CEO of Pizza Express, the operating board of Asda Group, Commercial Director of Morrisons and Group Commercial Director of Waitrose.


Xenia Walters

Group CFO

Xenia has over 20 years’ experience in senior roles with international groups gaining broad financial, business and international experience. Most recently she was CFO of SDL PLC, the listed professional services provider, driving transformation and the merger with RWS Holdings.


Chris Rogers

Senior Independent Director

Chris is a highly experienced NED with a portfolio of board positions. During his executive career he held leadership roles in and directorships of public companies including Whitbread PLC, Costa Coffee, Woolworths Group, Comet Group PLC and Kingfisher PLC.


With a clear Group vision of being No.1 in the US, UK and Canada in terms of revenue growth, brand recognition, shareholder value and sustainability, our ESG strategy is focused on 3 pillars:


1. People

Develop an entrepreneurial, inclusive and diverse culture among employees and franchisees that helps attract and grow talent:

  • Strong, inclusive culture
  • High standards of ethical conduct
  • Community giving via Bento foundation

2. Food

Help people eat healthily in a way that supports the environment:

  • Best-in class Food Safety Standards
  • Nutritionally balanced menu choices
  • Focus on plant-based Vegan & Vegetarian diets
  • Reduce Fat, Salt & Sugar across our menus

3. Planet

Meaningfully reduce our impact on the Planet along our value chain:

  • Develop plans to reduce energy usage
  • Remove all single use plastics by 2025
  • Improve environmental fit out & operation of new sites
  • Minimising food waste